utms.coby iExcel

Tag a link. Keep your reports clean.

Build a UTM link that Google Analytics 4 reads correctly. Nothing you type gets rewritten.

Your campaign

Sample campaign

Page URL required

Quick fill

Source required

Medium required

Campaign required

Optional: keyword, content, ID

Keyword utm_term

Content utm_content

Campaign ID utm_id

Your link GA4 channel: —

Two more tools, free with your email

Enter your work email once to unlock ad-platform templates and bulk tagging. We'll email your links and templates too.

Ad platform templates

Tracking strings that fill in campaign, ad set and ad names automatically, ready to paste into the ad platform.

Google · Meta · Instagram · LinkedIn · TikTok · YouTube · Bing · Reddit · Pinterest · Snapchat · X · Email · Newsletter

Tag a list of links

Paste your page URLs, one per line, and get every one back tagged with the campaign above.

Up to 500 URLs · one click to copy all

Not sure your tracking adds up?

iExcel's team will look over your UTMs and GA4 setup with you on a free strategy call.

utms.coby iExcel

UTM Workbench

Free · single links & decoder

Build one link

Sample campaign

Page URL required

Quick fill

Source utm_source · required

Medium utm_medium · required

Campaign utm_campaign · required

Campaign ID utm_id

Keyword utm_term

Content utm_content

Naming model: purpose_audience_date, for example spring_sale_b2b_2026. Keep campaign names under 40 characters so dashboards stay readable.

Ad platform templates

From iExcel's per-platform standard · 13 platforms

Landing page (for the preview)

Parameter	Value	Filled in by

Parameter string: paste this into the platform's URL parameters / tracking template field

Full URL preview

Ad platform templates are free with your email

Tracking strings for Google, Meta, LinkedIn, TikTok and 9 more platforms, with ad names filled in automatically. We'll email you the full set.

Bulk matrix

	Page URL	Source	Medium	Campaign	Content	Tagged link	Remove

Bulk tagging is free with your email

Build dozens of links at once, row by row, and export them as CSV for your team or your ad platform.

Decode a link

GA4 channel: —

Paste any tagged link. We show exactly what's in it, without reformatting anything.

Parameter	Exactly as written	What GA4 sees	Notes

Want a second set of eyes on your tracking? iExcel will review your UTMs and GA4 setup on a free strategy call.

Fixed in both

Freemium split

A vs B

Tag a link. Keep your reports clean.

Your campaign

Two more tools, free with your email

Ad platform templates

Tag a list of links

Ad platform template

Tag a list of links

Not sure your tracking adds up?

Build one link

Ad platform templates

Ad platform templates are free with your email

Bulk matrix

Bulk tagging is free with your email

Decode a link

Unlock the full toolkit, free

You're in.